TU ThoughtfUI

02 Brand Refresh

A brand refresh that makes every touchpoint consistent again.

We keep the identity you already have and rework your business cards, printed materials, social, short videos and website. First see what needs to line up, then compare the three tiers to decide how much to refresh.

Find the right package for me Compare the three packages
  • Manybrand items
  • 3tier checklists
  • 1identity, extended
SCROLL TO SEE EVERYTHING

See brand items first

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Compare the three packages

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See the delivery specs

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Bring your ideas and talk to us

Everything laid out, no guessing

Every item a brand refresh involves, all here

This page uses Slow Stay Inn, a fictional brand refresh made by TU, to show one brand's identity applications, hospitality items and website. The Instagram carousel shows 5 demo slides, and you can open the editable announcement cards and try editing them yourself.

Design cards arranged by brand touchpoint
Identity · Items · Social · Website

● Each Instagram carousel in a package always comes with 5 images; as an add-on you can choose 1 / 5 / 10 sets (5 / 25 / 50 images). Work not yet made is marked "In progress".

From your existing identity all the way to refreshed exposure

Brand refresh items, in the order they're actually used

Tap any card to see its use, size and ratio, which packages include it and the files you get. All images are work from the Slow Stay Inn case; anything not finished yet is marked "In progress".

A continuous strip from identity and brand items to online content

No guesswork on price

Every price point comes with the full list of what you'll get

First line up the places people see most

Basic package

List priceNT$6,888

Special priceNT$3,666

6 designs in total

Full list for this package Show Hide
  • Logo redraw1 set, reworked from your existing identity; if you only have JPG / PNG files, we check first whether it can be done.
  • Brand sticker (1 design)1 design | can be swapped for another single-sheet design
  • Flyer1 design | can be swapped for another single-sheet design
  • Single-sheet menu1 design, printing extra | can be swapped for another single-sheet design
  • Instagram Story + Highlight covers1 Story + 5 Highlight covers | can be swapped for another single-sheet design
  • LINE rich menu1 six-panel menu | can be swapped for another poster or online layout

Good for: tidying up your existing logo and the printed items you use most.

Fill in your brief first so we understand what you like. Then go to our LINE Official Account to confirm the details, place the order and pay.

The level most people need

Refresh print, social and motion together

Advanced package

List priceNT$12,888

Special priceNT$6,888

12 designs in total | 6 more than Basic

Full list for this package Show Hide
  • Logo redraw1 set, reworked from your existing identity; if you only have JPG / PNG files, we check first whether it can be done.
  • Brand sticker (1 design)1 design | can be swapped for another single-sheet design
  • Flyer1 design | can be swapped for another single-sheet design
  • Single-sheet menu1 design, printing extra | can be swapped for another single-sheet design
  • Instagram Story + Highlight covers1 Story + 5 Highlight covers | can be swapped for another single-sheet design
  • LINE rich menu1 six-panel menu | can be swapped for another poster or online layout
  • Animated logo (5 sec)Advanced add-on1 five-second logo animation
  • 15-sec videoAdvanced add-on1 video, edited from your footage or AI-generated
  • Business card refreshAdvanced add-on1 double-sided design, for 2 people | can be swapped for another single-sheet design
  • Instagram carousel (set of 5)Advanced add-on1 set of 5 social graphics, 4:5 | can be swapped for another poster or online layout
  • Editable announcement cards (set of 3)Advanced add-on1 set of 3 you can edit the text of yourself afterwards | can be swapped for another poster or online layout
  • BannerAdvanced add-on1 design, output extra | can be swapped for another large-format piece

Good for: refreshing your business cards, social posts, announcement cards and first short video together.

Fill in your brief first so we understand what you like. Then go to our LINE Official Account to confirm the details, place the order and pay.

Extend to your website and storefront output

Flagship package

List priceNT$22,888

Special priceNT$12,888

16 designs in total | 4 more than Advanced

Full list for this package Show Hide
  • Logo redraw1 set, reworked from your existing identity; if you only have JPG / PNG files, we check first whether it can be done.
  • Brand sticker (1 design)1 design | can be swapped for another single-sheet design
  • Flyer1 design | can be swapped for another single-sheet design
  • Single-sheet menu1 design, printing extra | can be swapped for another single-sheet design
  • Instagram Story + Highlight covers1 Story + 5 Highlight covers | can be swapped for another single-sheet design
  • LINE rich menu1 six-panel menu | can be swapped for another poster or online layout
  • Animated logo (5 sec)1 five-second logo animation
  • Business card refresh1 double-sided design, for 2 people | can be swapped for another single-sheet design
  • Instagram carousel (set of 5)1 set of 5 social graphics, 4:5 | can be swapped for another poster or online layout
  • Editable announcement cards (set of 3)1 set of 3 you can edit the text of yourself afterwards | can be swapped for another poster or online layout
  • Banner1 design, output extra | can be swapped for another large-format piece
  • One-page brand websiteFlagship add-onFlagship includes a one-page brand website; 4- or 6-page website plans can be added
  • 30-sec videoFlagship upgradeUpgraded from the 15 seconds in Advanced to 30 seconds
  • Table stand menuFlagship add-on1 design, printing extra | can be swapped for another single-sheet design
  • Wall menuFlagship add-on1 design, output extra | can be swapped for another poster or online layout
  • Feather flagFlagship add-on1 design, output extra | can be swapped for another large-format piece

Good for: wanting a brand website, an in-store menu wall and outdoor flags at the same time.

Fill in your brief first so we understand what you like. Then go to our LINE Official Account to confirm the details, place the order and pay.

What can I swap the items I don't need for?

Single-sheet designs

  • Business card refresh
  • Brand sticker (1 design)
  • Service / product info card
  • Flyer
  • Single-sheet menu
  • Table stand menu
  • Loyalty card / membership card
  • Thank-you card / package insert
  • Badges
  • Instagram Story + Highlight covers
  • LINE welcome message

Posters and online layouts

  • Poster
  • Instagram carousel (set of 5)
  • Facebook cover + profile picture
  • LINE rich menu
  • Product page image set (4)
  • Editable announcement cards (set of 3)
  • Catalog (4 pages)
  • Wall menu
  • Packaging sticker set (3 designs)
  • Wayfinding sign set (3 designs)
  • Welcome sign / sign-in board

Large-format output

  • Signage design
  • Feather flags
  • Banner
  • Items marked "can be swapped for…" can be exchanged for another design in the same category if you don't need them, at no extra cost.
  • Large-format pieces can also be swapped for posters, online layouts or single-sheet designs; posters and online layouts can be swapped for single-sheet designs.
  • Brand websites come in 1, 4 or 6 pages, each with its own price; 4- or 6-page website plans can also be added.

The special price is for a limited time. Existing logo files need to be assessed first. Printing, output, installation and platform fees are extra. The final scope is what we both confirm.

How we start after you pick a package

Four steps from existing materials to a consistent brand

  1. 01

    Look at your current brand first

    We confirm your existing logo files, the items you're using, your refresh goals and timeline.

  2. 02

    Confirm the package and choices

    Pick the most urgent printed items and check the three tiers' quantities and add-ons.

  3. 03

    Tidy up and extend your identity

    We use whatever original files work, so business cards, stickers, social and web pages all speak the same language.

  4. 04

    Check and deliver item by item

    We check files, sizes, formats and where each one is used against the list, then deliver everything together.

Still not sure which package suits you?

Gather your existing logo files, the brand items you're using and the two touchpoints you most want to refresh. You don't need everything at once. Just bring what you have and talk to us.

Back to the full packages